Branding and Commitment

Mark Suster, Serial Entrepreneur

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Serial entrepreneur Mark Suster offers quick lessons in smart branding for startups: 1) Your company name should be your URL address, 2) Don't let your company name box you in, and 3) Be careful of using words in your name that mean something else. Suster also explains why you should have the commitment to see your startup through.

Oct 14, 2010

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