Factors that Enable Happiness

Jennifer Aaker, Stanford University, GSB

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Research shows that happiness must be created, not found. Stanford Graduate School of Business Professor Jennifer Aaker believes that creating an environment that allows for happiness offers longer-lasting joy for oneself and other members of a community. This environment would enable people to find real meaning, make real connections, and feel that they are a part of something bigger. In addition, this is a particularly important concept in the digital age.

Nov 17, 2010

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