Shaping Customer Experience on a Massive Scale

Reid Hoffman, LinkedIn

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Serial entrepreneur Reid Hoffman understands the challenges of maintaining a solid customer experience as a company grows its user base. Although you may have a defined set of ideas you are building toward for customers, says Hoffman, users are individuals with different needs and interests. Hoffman uses an example from LinkedIn to stress the importance of testing new ideas and preserving user trust through your actions.

Jun 30, 2011

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