JetBlue: Life as a CEO

David Neeleman, JetBlue

Loading video...

David Neeleman, CEO of JetBlue, tries to fly at least once a week, and makes a point to let the customers and crew know that he's aboard and ready to work and hear feedback. He describes a full day of traveling, listening to customers, asking questions, and learning from customers and crew members. JetBlue defines all employees as crew members, and all passengers as customers.

Apr 30, 2003

More from this event

More on this topic