Take Bold Action

Marten Mickos, Eucalyptus Systems, MySQL AB

Loading video...

"If you're a disruptor, you must play a bold and fun game with the big guys," says Eucalyptus CEO Mårten Mickos. During his previous tenure as CEO of MySQL AB, the management team encouraged Mickos to take bold action when a large competitor outmaneuvered the company for a critical acquisition. Mickos tells the story of how MySQL AB turned this challenge into a successful marketing opportunity.

More from this event

More on this topic