Customer Feedback Tied to Product Development

Jessica Mah, inDinero

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"Get out of the building and actually watch [customers] use the product," says Jessica Mah, on the subject of customer feedback. Mah believes in-person customer meetings provide high-quality feedback that cannot be easily obtained through online testing. The inDinero co-founder also addresses the challenges in not adding features, even when specifically requested by customers.

Nov 30, 2011

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