Sketching Out a Business Model

Alexander Osterwalder, Author

Loading video...

Author and business model innovator Alexander Osterwalder sketches out a commodities business model with the help of Stanford students. The exercise examines the impact of customer segments, branding, logistics and value proposition on Nestle's Nespresso line of espresso machines and coffee capsules.

Jan 26, 2012

More from this event

More on this topic