Mapping Customer Pains to Value Proposition

Alexander Osterwalder, Author

with Steve Blank, Stanford Engineering
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Business model innovator Alexander Osterwalder lays out reasons to map a product or service's value proposition with the actual pains customers face. Using building blocks from his business model canvas framework, Osterwalder maps the relationship and discusses, with interviewer Steve Blank, how value is created.

Jan 26, 2012

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