Mapping Customer Pains to Value Proposition

Alexander Osterwalder, Author

with Steve Blank, Serial Entrepreneur
Loading video...

Business model innovator Alexander Osterwalder lays out reasons to map a product or service's value proposition with the actual pains customers face. Using building blocks from his business model canvas framework, Osterwalder maps the relationship and discusses, with interviewer Steve Blank, how value is created.

Jan 26, 2012

More from this event

More on this topic