Content Creators as the Brand

Brian Murray, HarperCollins

with Tina Seelig, Stanford Technology Ventures Program
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According to Brian Murray, CEO and president of HarperCollins, the publishing industry has traditionally functioned using a business-to-business model, eschewing direct relationships with consumers. In conversation with STVP Executive Director Tina Seelig, Murray explains why his company puts its authors forward as the brand.

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