Insanely Great Integration

Adam Lashinsky, Author

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Part of Apple's success is due to the company's ability to integrate hardware and software, says Fortune magazine Senior Editor Adam Lashinsky. Here the author of Inside Apple explains how the company wins by using a classic vertical integration model, saying 'no' to unnecessary features, and also excels at innovation by allowing product design to lead over engineering or financial concerns.

May 23, 2012

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