An Unconventional Startup Strategy

Linda Rottenberg, Endeavor

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"Stalking is an underrated startup strategy," says Linda Rottenberg, co-founder and CEO of Endeavor Global, who illustrates this through the story of Josephine Esther Mentzer, whose relentless salesmanship led to huge success in cosmetics. Mentzer came to be known as Estee Lauder.

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