Yelp Growth Strategies

Geoff Donaker, Yelp

Loading video...

Yelp COO Geoff Donaker describes how the strength of the site lies in all the reviews by everyday people, and how even the small percentage of users who write reviews leads to increased engagement. He also discusses grassroots growth in new cities via recruitment of Yelp "community managers."

May 14, 2014

More from this event

More on this topic