Convince the Visionaries First

Kyle Forster, Big Switch Networks

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Big Switch Network's Kyle Forster explains how his experience with successfully introducing new products into the market mirrors lessons from the highly acclaimed book "Crossing the Chasm," by Geoffrey Moore, who asserts that the key to launching a disruptive technology is to win over customers known as "visionaries" before approaching the "early adopters."

Apr 22, 2015

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