Crafting Simple Rules

Kathleen Eisenhardt, Stanford Technology Ventures Program

Loading video...

Stanford Management Science and Engineering Professor Kathleen Eisenhardt discusses how a multinational company developed a set of rules that greatly simplified how to evaluate and choose new businesses with which it should partner. Eisenhardt draws the example from her book "Simple Rules: How to Thrive in a Complex World," which she co-wrote with MIT Senior Lecturer Donald Sull.

Apr 29, 2015

More from this event

More from Kathleen Eisenhardt

More on this topic