Simple Rules Coordinate People

Kathleen Eisenhardt, Stanford Technology Ventures Program

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Stanford Professor Kathleen Eisenhardt discusses the power of simple rules to coordinate the actions of a widely dispersed community and have participants conform to shared norms. Co-author of "Simple Rules: How to Thrive in a Complex World," Eisenhardt shares examples from the book of how such rules allowed organizations like Zipcar and Wikipedia to scale and succeed.

Apr 29, 2015

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