Emotion Over Everything

Susan Koger, ModCloth

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"In the same way emotion connects customers to a brand, it connects a team to the work," says Susan Koger, co-founder and chief creative officer of ModCloth, explaining that belief in a company's mission matters internally and externally. For a business to endure, its customers and employees must both feel good about it, Koger says.

May 27, 2015

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