Strategic Alignment and Negotiations

Jeff Seibert, Twitter

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In addition to exact strategic alignment, Jeff Seibert says Twitter's acquisition of his startup Crashlytics went well because of credible funding alternatives, complete control of messaging on all sides of negotiations, and keeping the rest of the team unaware until the deal closed. "The key there," Seibert says, "is you have to live up to your team's trust."

Oct 14, 2015

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