A Fresh Perspective on Coffee

James Freeman, Blue Bottle Coffee

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James Freeman, founder and CEO of Blue Bottle Coffee, recalls how his business was born. Formerly a freelance musician, Freeman says his passion for roasting his own coffee beans drove him to put down the clarinet and learn basic commerce. He began by selling coffee at a local farmers' market and saw an opportunity for differentiation by emphasizing freshness, like other categories of edibles had begun to do.

Feb 17, 2016

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