How Do You Scale Eccentricity?

James Freeman, Blue Bottle Coffee

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James Freeman of Blue Bottle Coffee discusses the dilemma of preserving the quirkiness and personality of the company as it scales. He explains how the inefficiencies and eccentricities that helped Blue Bottle stand out and succeed are just the type of issues that would be targeted by "pedigreed" executives that the company will inevitably recruit as it grows.

Feb 17, 2016

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