The Frozen Food Epiphany

Al Ramadan, Play Bigger Advisors

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Al Ramadan of Play Bigger Advisors discusses how Clarence Birdseye of frozen-foods fame perfectly embodies the "three pillars of enduring companies" – product design, company design and category design. Inspired by fishing Eskimos, Birdseye realized vegetables could be kept fresh by the same process. He then developed messaging and the necessary business relationships to ensure his company's success.

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