Create Categories for Competitors

Al Ramadan, Play Bigger Advisors

Loading video...

Play Bigger Advisors Co-Founder Al Ramadan describes the evolution of the category for software that manages business customer relations, and how Salesforce founder Marc Benioff came to dominate it by inventing a category for incumbents that made their software seem antiquated compared to the cloud service he was offering.

More from this event

More on this topic