Commitment to Users

Di-Ann Eisnor, Waze

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Waze’s Di-Ann Eisnor discusses the humble and “imperfect” beginning of the real-time navigation app and how minor flaws that still remain, like typos, reflect the direct and genuine input of users. She discusses the duty to reciprocate the fierce loyalty felt by Waze’s community of users by being available for them when problems arise, as the app’s success ultimately rides on crowdsourcing.

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