Early Days of Waze

Di-Ann Eisnor, Waze

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Di-Ann Eisnor, director of growth at Waze, describes how the origin of the real-time navigation app is one of prototyping and its evolution a story of iteration. She explains how the company, now owned by Google, would release different features and look for frequent engagement among subsets of users, dropping more frivolous aspects like the cupcakes and candy that made Waze seem like a video game.

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