Sharing Your Social Story

Kevin Weil, Instagram

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Kevin Weil, head of product at Instagram, discusses how the company introduced the “Stories” feature to help users feel more comfortable sharing photos again and reduce self-censoring. Inspired by an identical feature previously launched by Snapchat, Weil explains how Stories gives users exactly what they want: an ephemeral, person-oriented format that allows for private feedback.

May 10, 2017

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