Designing Successful Products

Jeff Hawkins, Numenta

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Jeff Hawkins, one of the founders of Handspring, claims to have witnessed teams of entrepreneurs brainstorming a product just for the sake of the sale, and he criticizes this approach. A good product can only be conjured by a genuine need in the marketplace. If there are no holes to fill, says Hawkins, then there is no point to being an entrepreneur.

Oct 23, 2002

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