How do venture capitalists decide what to invest in, and why?

Steve Jurvetson, Draper Fisher Jurvetson

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Steve Jurvetson, Managing Director of Draper Fisher Jurvetson (DFJ), explains that VC firms are supposed to think first about maximizing investment return for investors--but they also have a perfect opportunity to change the world through entrepreneurs. When DFJ evaluates an opportunity, they look at whether it extends lives, makes a sustainable planet, provides better energy with renewables, and even narrows the rich/poor gap, he says.

Oct 22, 2003

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