Follow Your Passion

David Kelley, IDEO

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Kelley describes three important steps in starting a company:

1) Follow your passion

2) Hire great people

3) Focus on process. His passion is design, but there must be a balance between passion and business issues. People often worry too much about the financial side of the company and fail on the emotional side of the company, he says.

Oct 3, 2001

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