Game Development Process

Erin Turner · Arcadia Kim · Nick Earl, Electronic Arts

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Kim explains that EA's strategy is based on nailing down the "X," or organic fun concept for that product.  EA shares knowledge across studios and around development creating a collaborative environment.  The development process is pretty standard: build prototypes, do market tests, start to build it and, ultimately, finalize the product, she says.

Nov 12, 2003

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