Opportunity Assessment: Lord of the Rings

Arcadia Kim, Electronic Arts

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Kim talks about how in November 2001, the value proposition for Lord of the Rings was mixed.  There was no movie yet and movie producer Peter Jackson had a questionable record.  There was a lot of uncertainty over the successful prospect of the movies.  However, the core team took an entrepreneurial attitude and decided to see what they could make of the opportunity.

Nov 12, 2003

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