Making an Interactive Game Successful

Nick Earl · Arcadia Kim · Erin Turner, Electronic Arts

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Earl talks about how EA is good at figuring out early on if a game is not going to be successful and starting over before it is too late.  EA brings a compliment of distribution, marketing, resources, larger teams, better technology, and high caliber designers, artists, and engineers to help increase the chances of creating a successful game, he says.

Nov 12, 2003

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