The EA Creative Process

Nick Earl · Arcadia Kim · Erin Turner, Electronic Arts

Loading video...

Earl and Kim respond to the question: How do you manage the business imperatives versus the creative imperatives when developing a game? The decision makers at EA are people who really understand the creative side and have generally worked on the production side as well, says Earl, and are therefore able to make more informed decisions.

Nov 12, 2003

More from this event

More from Nick Earl

More on this topic