Using Creativity to Solve Problems

Gordon Davidson, Fenwick & West, LLP

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Gordon describes the idea of bullet train thinking.  You assume you want a train that can travel at ten times the speed of a conventional train and then figure out what would have to be possible in order to make it work.  With this assumed result, you must think of creative solutions that otherwise would not likely be considered.  In a startup, when you only have two months left of money, you find a solution in those two months because it is the only option.

May 26, 2004

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