Is PalmOne Focusing on Business or Personal Segments?

Ken Wirt, palmOne, Inc.

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Wirt talks about how the PDA is a unique product in that its customers use it for both personal and business use.  Still, consumers like to have differentiation.  PalmOne has segmented its product line, creating the Zire sub-brand, to better address both consumer groups, he adds.

Feb 3, 2004

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