Chapter 11: Intellectual Property

Stanford University,
University of Oregon,
University of California, Davis

New ventures need to have a plan to build and protect their intellectual property. The proper array of trade secrets, patents, trademarks, and copyrights can add up to a set of very valuable proprietary assets. For many new firms built on innovation and technology, intellectual property can provide a competitive advantage in the marketplace. Licensing, including the licensing of university-developed innovations, can be an important source of new technology or a potential source of revenue.

1. “Protecting Intellectual Property” with Martin Nichols, DLA Piper

2. “The Role of Lawyers in the Startup Ecosystem” with Gordon Davidson, Fenwick and West

3. “Why Build a Patent Portfolio” with Jeffrey Schox, Schox Patent Group

Continue to Chapter 12