When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

A Strategy for B2B Disruption

Omar Tawakol, Voicea

Gain credibility in an industry before you try to disrupt it, advises Voicea founder and Cisco Contact Center VP and GM Omar Tawakol. It helps immensely when the key players already know you by name. He explains how building a career and making deep connections in the ad-tech industry allowed him to gain traction and find a high-growth niche when he launched BlueKai.