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A Well-Designed First Day

Chip Heath, Stanford Graduate School of Business
With Tina Seelig, Stanford University

Chip Heath, professor at the Stanford Graduate School of Business, shares an example of how a company can make a new hire’s first day the special occasion it should be — but often isn’t because organizations fail to seize the moment. Heath, an expert in organizational behavior, describes how the tractor maker John Deere fills an employee’s first day with experiences that build pride and insight about the company, and meaningful connections with colleagues.