Accommodating Customers Worldwide

Instagram

Kevin Weil, head of product at Instagram, talks about the issues that a consumer company must consider when most of its users live outside the United States: the devices they use, how they connect to the Internet, as well as different social norms. Weil says the photo-sharing app has 700 million users globally, only about 20 percent of whom live in America, and so does much user research abroad.