Build Towards the Future User

John Viera, Ford Motor Company
and Raj Kapoor, Lyft
With Pedram Mokrian, Stanford University

From the very beginning, automobiles have been optimized around the driver, observes Lyft chief strategy officer Raj Kapoor. But what happens when they’re driverless, and optimized around the passenger instead? He discussed how innovation will boil down to creating value for these imagined future users.