First, Build a Reputation

Christine Yen, Honeycomb.io
With Toby Corey, Stanford University

Working for other companies and building a strong professional network before launching a startup can earn you trust with both customers and investors. Honeycomb CEO Christine Yen observes how her co-founder Charity Major’s name recognition on the software engineering conference circuit gave Honeycomb an edge when they launched, and even helped them raise funding.