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Flare and Focus

Bonny Simi, JetBlue Technology Ventures
With Tina Seelig, Stanford University

Referencing Mihaly Csikszentmihalyi‎’s book Flow, JetBlue Technology Ventures president Bonny Simi explains how she identifies areas where skills and passions are perfectly balanced. The key, she finds, is the design thinking principle of “flare and focus”: you need to spend some time exploring with a wide aperture, and then focus in on places where passion and skill intersect. Sometimes passion in one area will wane, and taking some time to “flare” will reveal the next passion.