When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

From “No Ideas” to a Great Idea

Edith Harbaugh, LaunchDarkly

You don’t need to be a font of wild ideas to start an impactful venture. LaunchDarkly CEO Edith Harbaugh describes how she and her co-founder, John Kodumal, decided to work together for ten hours a week, trading ideas and exploring business opportunities. It took more than a year of “practice,” she says, before they happened on the idea of “feature flags,” which became the basis of LaunchDarkly.