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Getting (A Few) Customers

Edith Harbaugh, LaunchDarkly

So you’ve landed accelerator funding, and you’re off to the races, right? Not so fast, says LanchDarkly co-founder and CEO Edith Harbaugh. She explains that, after getting their first funding, it took the company more than a year to lure in just five paying customers. In the early stages of a startup, she advises, it’s crucial to focus on flickers of hope, like the positive experiences of individual customers and even individual signups.