When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

Go Dual-Purpose with Your Data

John Viera, Ford Motor Company
and Raj Kapoor, Lyft
With Pedram Mokrian, Stanford University

Former Ford director John Viera points to data as a significant opportunity for car manufacturers. He describes how data generated by automotive technology could be used to provide services that increase profit margins, while simultaneously helping cities finesse 21st century infrastructure challenges.