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Launching in a Pandemic

Jeff Seibert, Digits
With Tina Seelig, Stanford University

When Digits launched in Spring 2020, the world was in the grip of the COVID-19 pandemic. Digits co-founder Jeff Seibert explains how the team scaled down and focused their product in light of that new reality, releasing a pared-down version that focused exclusively on expense management. Rather than defining a sophisticated revenue model, he and his team decided to use their long funding runway to release a free product, build a user base, and further refine their offerings while helping businesses weather unprecedented times.