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Let the Challenge Consume You

Ethan Brown, Beyond Meat
With Toby Corey, Stanford University

Humankind has consumed meat for 2.5 million years, yet Beyond Meat founder, president and CEO Ethan Brown found a way to completely reimagine it. At some point, product improvement has to move beyond increasing efficiencies. He advises entrepreneurs pursuing a breakthrough product to lose themselves in the issue and let the problem become all-consuming.