Making Strides in User-Generated Content

Serial Entrepreneur

Successful user-generated Web plays "tend to harness peoples' passions, rather than harness peoples' greed," says serial entrepreneur Marc Andreessen. He points out that any user-centric Web vehicle that has tried to share revenue with its content-producing audience has failed – and spectacularly. It's not money that motivates people to share their ideas and opinions, says Andreessen. The platform for sharing one's own personal expression is its own reward.