Brad Bao, co-founder and executive chairman of Lime shares how his company generates millions of trips organically without investing heavily in marketing. He explains that ensuring accessibility at an acceptable price point was beneficial to their success.
Related

Video
Strategy
Perseverance Creates Opportunity [Entire Talk]
Sylvia Acevedo, Path to the Stars: My Journey from Girl Scout to Rocket Scientist
48 minutes

Video
Strategy
Taking Risks and Breaking Barriers [Entire Talk]
Shellye Archambeau, Verizon
46 minutes

Article
Strategy
Not Too Flexible
Luke Sykora, Stanford University
2 minutes

Video
Strategy
From Alibaba to the NBA [Entire Talk]
Joseph Tsai, Alibaba Group
47 minutes