When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

Misconceptions About Culture

Dharmesh Shah, HubSpot

Dharmesh Shah, co-founder and CTO at HubSpot, lists some of the most common excuses early-stage companies give when asked why conscious effort isn't put into developing culture. Entrepreneurs often point to office parties and perks, or the supposed importance of their mission as their startup's culture. They also claim culture grows organically, or that they just don't have time, Shah says.