When the economy looks down, entrepreneurs look up. Check out our series on innovating during a crisis.

Nobody Cares About Your Problem

Sam Yam, Patreon

Even if you have total conviction in your product, finds Patreon co-founder and CTO Sam Yam, it can be hard to convince customers to sign up. Despite access a strong network of artists, Patreon struggled early on to attract creators to its platform. It takes a concrete example of success to convince many of the early adopters.