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Out Innovate Bigger Competitors

Aaron Levie, Box.net

Box.net CEO and Co-Founder Aaron Levie explains how his company decided on competing in the enterprise software-as-a-service market. After a competitive analysis, Box realized their product offering was more innovative than many legacy solutions currently being used by large organizations. Levie also articulates the value of using a business model where the sales team is working with customers already in love with your product.